![]() ![]() Although new listeners can try out Premium for free for some time if they choose to subscribe before the end of June, Spotify offers neither a free ad-supported subscription nor Premium Family options. However, an individual account is more expensive than most local alternatives, which are usually around 8,000 won. In Korea, the Sweden-based company offers two monthly subscription plans ― Premium Individual (10,900 won, or $9.75) and Duo (16,350 won). Spotify has brought its highly personalized music recommendation service to the forefront to attract users, but the main talking point at the moment isn't the personalization ― it's the price. It is a latecomer to the Korean music market, where local platforms, such as Melon and Genie, have already competed fiercely to increase their shares of the market. The world's largest music streaming platform, Spotify, launched its service in Korea on Feb. David Park, managing director at Spotify Korea, speaks during an online press conference, Monday.
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